Hickey wants to ensure that consumers never leave home without their favorite lipstick shade again.
The brand has launched its line of lipsticks that can be transformed into a necklace with a black ribbon or a gold chain, both of which are included with each purchase. Each case is reusable, according to Hickey, and lipstick refills will soon be available.
The line includes three matte shades: The Perfect Red, Nothing But Nude and Hot, Hot Pink. Each lipstick retails for $39 or $99 for all three.